Saturday, July 16, 2005

Search Engine Optimization: Part Two

Previously I shared some basic search engine optimization tips.

In addition to these tips, I've optimized the various sites I manage in other ways as well. I spend the most time thinking about how to optimize the site I manage at work, since the success of that site is what enables me to get paid. For the other sites, I implement optimization strategies when I have spare time.

For site engine optimization tips, I subscribe to email newsletters from the following sites:

Both of these sites send a lot of ads along with their newsletters, so beware. I get the newsletters delivered to my work email address, and find that most of the newsletters and ads get caught by our spam filter. So I have to log into the spam filer and release the newsletters.

I first learned about search engine optimization strategies in an MBA class at Santa Clara University. The class, MKTG 592 taught by Dr. Kirthi Kalyanam, included a lot of great information for anyone interested in the Internet as a marketing channel.

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